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Smart Retail Case of A Large Internet Company

Case introduction

The traditional offline retail industry faces inherent problems such as high rents, high labor costs, data collection and decision-making difficulties, while the pain points of online retail are quite different: high traffic and logistics costs, and wireless offline contacts cause the customer experience to be inferior to offline. Therefore, how to reduce costs and increase efficiency, and use new technologies to improve user experience and touch points, has become an issue that enterprises in the retail industry need to consider.

A large Internet company is transforming to the Industrial Internet. Based on its large user base, it hopes to conduct strategic cooperation with Farben in the field of smart retail.

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